New U Stores are a chain of beauty and lifestyle retail stores across India, operated by H&B Stores Ltd, a wholly owned subsidiary of Dabur India Ltd. At New U, we welcome you to a world of beauty and lifestyle in a modern, inviting and interactive retail environment, for a never before shopping experience. 

Our stores offer you the convenience of buying all your personal care needs under one roof, where you'll find a unique blend of domestic and International flavour. We offer you fantastic products from your favourite brands with prices and advantages which you can never think of. Our product range and brand portfolio caters to each and every genre of colour cosmetics, fragrances, skin care, personal care, men's grooming, beauty & fashion accessories and much more.

We at New U are committed towards offering our customers variety, quality, value and a complete shopper experience so as to give you the best deal in the current Indian retail market. 

To make your shopping experience even more rewarding and memorable, New U offers several exclusive benefits such as Makeover Marathons and events like "Maybelline Gals in the City". Customer benefits also include a unique, rewarding & card-less Customer Loyalty Program (Advantage U) which is based solely on the mobile number of a customer. 

Our presence is now in several cities across the country with 48 stores at present and growing strong. The cities include-Delhi, Gurgaon, Faridabad, Ghaziabad, Noida, Hyderabad, Bangalore, Lucknow, Kanpur, Ludhiana, Chennai, Pune, Cuttack, Mysore, Chandigarh, Indore, Amritsar.